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Duration: 8 Hours 30 Minutes
29 Course Videos
Social Media Marketing 2020

This course is about utilising social media platforms for marketing purposes. The course covers details of how to begin a plan for a marketing strategy, including making a client brief, building a target market profile, and developing a competitive analysis. In addition, the instructor will discuss the process of building user personas so that students can use them in marketing scenarios known as use cases.

What will you learn?

This course includes 9 hours of training and 29 videos.

Students will learn how to develop a strong marketing plan that includes market research from both primary and secondary sources. These processes will help students learn how to build a social media presence that has active followers who produce real returns and truly engage with your brand. Methods of how to create engaging imagery, live videos, and video posts will be covered as well. Details of proper image composition using the rule of thirds, resolution, and file formats will be covered. Using correct lighting for proper exposure and color balancing will be covered. Students will also learn about analytics in order to determine what content is working well, and others that are not.

In addition, this course covers learning proper keywords, search terms, hashtags, and other data needed in order to direct the right traffic to your social media accounts. We will discuss the different platforms available, and how to decide which ones will be right for you. Other topics will also include automation and how to keep posts coming out regularly and to never feel stale and recycled. The course will cover the ends and outs of social media as a tool, but also how to remain successful over a long-term marketing campaign.

Course Videos

This course contains the following modules and videos. Click the down arrow to view video details.

  • Course Intro
  • How to Utilise Social Media
  • Client Briefs
  • Target Markets
  • Personas Pt 1
  • Personas Pt 2
  • Personas Pt 3
  • Competitive Analysis Pt 1
  • Competitive Analysis Pt 2
  • Competitive Analysis Pt 3
  • What is the Right Content for You
  • Images Pt 1
  • Images Pt 2
  • Images Pt 3
  • Images Pt 4
  • Images Pt 5
  • Video Pt 1
  • Video Pt 2
  • Video Pt 3
  • Video Pt 4
  • Live Videos and Engagement Pt 1
  • Live Videos and Engagement Pt 2
  • What are Analytics and How to Use Them
  • Free Analytic Tools Available
  • Paid Services to Consider Pt 1
  • Paid Services to Consider Pt 2
  • Finding the Right Hashtags
  • What is Automation
  • How to Best Use Automation
  • Course Outro
Our Learning System Includes
Instructor Led Lectures
All of our IT Courses recreate a real time class experience with a highly qualified and experienced instructor delivering the course’s theories and concepts on screen. All of our lectures are pre-recorded and available to the user 24/7. They can easily be paused, repeated, rewound and fast-forwarded.
Visual Presentations
We understand that all students are different when it comes to learning, therefore different types of delivery mediums are needed in order to achieve success for students. Taking that into account, we deliver our content in a variety of different ways to ensure that students stay engaged and productive throughout their courses.
Mobile Optimisation & Progress Tracking
Our courses are optimised for all mobile devices allowing users to learn on the go whenever they have spare time and wish to do so. Users can access their courses from anywhere and their progress is completely tracked and recorded delivering peace of mind to each and every user.
Practice Quizzes and Exams
Our custom practice exams prepare students for their exams differently and more effectively than the traditional exam preps on the market. Students will have practice quizzes after each module to ensure that they are confident on the topic they are learning.
World Class Learning Management System
We provide the next generation Learning Management System (LMS) to all of our students. This is an experience that combines the feature set of traditional LMS with advanced functionality designed to make learning management easy and online learning engaging from the student’s perspective.
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