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Social Media for Business

The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three-quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers’ time in that direction. So far as your social media audience is concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.

The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels.

This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third-party specialists.

Accredited by CPD
Developed by industry experts
User-friendly & easy to understand
Interactive training with no time limit
Multiple-choice questions at end of each module
Full audio voiceover
Approximate duration: 2 hours
Downloadable certificate upon successful completion

Course	Module Number	Module Name	Pass % Required
Social Media for Business	1	Introduction	70
Social Media for Business	2	What is Social Media?	70
Social Media for Business	3	Introduction to POST Methodology	70
Social Media for Business	4	Websites and Microsites	70
Social Media for Business	5	Facebook	70
Social Media for Business	6	LinkedIn	70
Social Media for Business	7	Twitter	70
Social Media for Business	8	Blogging	70
Social Media for Business	9	Video	70
Social Media for Business	10	Bringing it all Together	70
Social Media for Business	11	Is Social Media Worth It?	70

Recommended System Requirements

Browser: Up to date web browser
Video: Up to date video drivers
Memory: 1GB+ RAM
Download Speed: Broadband (3MB+)

Duration: 100 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

Our Learning System Includes

Instructor Led Lectures

All of our IT Courses recreate a real time class experience with a highly qualified and experienced instructor delivering the course’s theories and concepts on screen. All of our lectures are pre-recorded and available to the user 24/7. They can easily be paused, repeated, rewound and fast-forwarded.

Visual Presentations

We understand that all students are different when it comes to learning, therefore different types of delivery mediums are needed in order to achieve success for students. Taking that into account, we deliver our content in a variety of different ways to ensure that students stay engaged and productive throughout their courses.

Mobile Optimisation & Progress Tracking

Our courses are optimised for all mobile devices allowing users to learn on the go whenever they have spare time and wish to do so. Users can access their courses from anywhere and their progress is completely tracked and recorded delivering peace of mind to each and every user.

Practice Quizzes and Exams

Our custom practice exams prepare students for their exams differently and more effectively than the traditional exam preps on the market. Students will have practice quizzes after each module to ensure that they are confident on the topic they are learning.

World Class Learning Management System

We provide the next generation Learning Management System (LMS) to all of our students. This is an experience that combines the feature set of traditional LMS with advanced functionality designed to make learning management easy and online learning engaging from the student’s perspective.

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