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Search Engine Optimisation for Business

Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.

The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.

Accredited by CPD
Developed by industry experts
User-friendly & easy to understand
Interactive training with no time limit
Multiple-choice questions at end of each module
Full audio voiceover
Approximate duration: 1 hour 40 minutes
Downloadable certificate upon successful completion

Course	Module Number	Module Name	Pass % Required
Search Engine Optimisation for Business	1	Introduction to SEO	70
Search Engine Optimisation for Business	2	Link Building	70
Search Engine Optimisation for Business	3	On‐Site SEO	70
Search Engine Optimisation for Business	4	Social Media as part of SEO	70
Search Engine Optimisation for Business	5	Local Search	70
Search Engine Optimisation for Business	6	Pay Per Click (PPC)	70

Recommended System Requirements

Browser: Up to date web browser
Video: Up to date video drivers
Memory: 1GB+ RAM
Download Speed: Broadband (3MB+)

Duration: 80 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

Our Learning System Includes

Instructor Led Lectures

All of our IT Courses recreate a real time class experience with a highly qualified and experienced instructor delivering the course’s theories and concepts on screen. All of our lectures are pre-recorded and available to the user 24/7. They can easily be paused, repeated, rewound and fast-forwarded.

Visual Presentations

We understand that all students are different when it comes to learning, therefore different types of delivery mediums are needed in order to achieve success for students. Taking that into account, we deliver our content in a variety of different ways to ensure that students stay engaged and productive throughout their courses.

Mobile Optimisation & Progress Tracking

Our courses are optimised for all mobile devices allowing users to learn on the go whenever they have spare time and wish to do so. Users can access their courses from anywhere and their progress is completely tracked and recorded delivering peace of mind to each and every user.

Practice Quizzes and Exams

Our custom practice exams prepare students for their exams differently and more effectively than the traditional exam preps on the market. Students will have practice quizzes after each module to ensure that they are confident on the topic they are learning.

World Class Learning Management System

We provide the next generation Learning Management System (LMS) to all of our students. This is an experience that combines the feature set of traditional LMS with advanced functionality designed to make learning management easy and online learning engaging from the student’s perspective.

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