London College Of Online Learning

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£99.00

Duration: 4 Hours 53 Minutes

72 Course Videos

Google Analytics

This course will teach students how to master Google Analytics from the basics, all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software.

Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.

What you will learn?

This course includes 5 hours of training and 72 videos.

Students will learn the basic features of Google Analytics including how to create an account, implement tracking codes, analyse basic reports, and set up goals and campaign tracking.

Course Videos

This course contains the following modules and videos. Click the down arrow to view video details.

Module 1: Introduction to Google Analytics

Intro Definitions-Part 1
Intro Definitions-Part 2
How Google Analytics Works

Module 2: Fundamentals of Google Analytics

Build Analytics Infrastructure
Setting Up Conversion Data
Setting Up E-Commerce And Goal Tracking
Cross-Domain Tracking
Input New Users
Examine Data Points

Module 3: Basics of Google Analytics

Basic Features
Dashboard
Shortcuts
Adding A Dashboard
Sharing Reports
Alerts
Realtime Analytics
Standard Reports
Views

Module 4: Reports in Google Analytics

Acquisitions Intro
All Traffic Acquisitions
Acquisitions Overview
Acquisitions Channels
All Referrals
Campaign
Keywords
Social
Webmaster Tools

Module 5: Behavioural Reports

Behavioural Reports Intro
Dimensions
Content Drilldown
Landing Pages
Exit Pages
Event Flow Report
Working With Events
Site Search Report-Part 1
Site Search Report-Part 2
Site Search Report-Part 3
Site Search Report-Part 4
Behavior Flow Report
Site Speed
Using Site Speed Search
Page Timings
Speed Suggestions
User Timing Adsense
Experiments
Inpage Analytics

Module 6: Audience

Audience Reports
Location Report
Language
Behavior
Frequency Recency
Engagement Report
Technology Reports
Mobile Reporting
Demographic Report
Interests
Visitor Flow Chart

Module 7: Conversions

Intro To Module 7
Funnel Visualisation
Goal Flow Report
Reverse Goal Path
Goal URLs
E-commerce Reports
Product Performance Reports
Transactions Report
Time To Purchase Report
Multi-Channels Funnels Report
Assisted Conversion Report
Top Conversion Paths Report
Time Log And Path Length Report
Attribution Report And Model Comparison Tool
Conclusion

Our Learning System Includes

Instructor Led Lectures

All of our IT Courses recreate a real time class experience with a highly qualified and experienced instructor delivering the course’s theories and concepts on screen. All of our lectures are pre-recorded and available to the user 24/7. They can easily be paused, repeated, rewound and fast-forwarded.

Visual Presentations

We understand that all students are different when it comes to learning, therefore different types of delivery mediums are needed in order to achieve success for students. Taking that into account, we deliver our content in a variety of different ways to ensure that students stay engaged and productive throughout their courses.

Mobile Optimisation & Progress Tracking

Our courses are optimised for all mobile devices allowing users to learn on the go whenever they have spare time and wish to do so. Users can access their courses from anywhere and their progress is completely tracked and recorded delivering peace of mind to each and every user.

Practice Quizzes and Exams

Our custom practice exams prepare students for their exams differently and more effectively than the traditional exam preps on the market. Students will have practice quizzes after each module to ensure that they are confident on the topic they are learning.

World Class Learning Management System

We provide the next generation Learning Management System (LMS) to all of our students. This is an experience that combines the feature set of traditional LMS with advanced functionality designed to make learning management easy and online learning engaging from the student’s perspective.

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