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£140.00
Duration: 2 Hours 41 Minutes
31 Course Videos
Facebook 201

The manner in which we all communicate has been revolutionised by the Internet with the advent of social networking and social media platforms. Millions of people communicate with each other in today’s environment via text, email, instant messaging, social media, and social networking platforms. This course takes an advanced look into Facebook.

What you will learn?

This course includes 3 hours of training and 31 videos.  In this course, students will learn how to set up advertising accounts, the various types of advertising, choosing audiences, building ad text, how to build ad campaigns, and more!

Course Videos

This course contains the following modules and videos. Click the down arrow to view video details.


  • Intro To Facebook Advertising
  • Setup Advertising Account
  • Types Of Advertising On Facebook
  • Ad Testing
  • Choosing Our Audience-Location
  • Choosing Our Audience-Age And Gender
  • Choosing Our Audience-Precise Interests
  • Choosing Our Audience-Broad Categories
  • Choosing Our Audience-Connections
  • Choosing Our Audience-Advanced Targeting Options
  • Choosing Our Audience-Campaign And Budget
  • Other Types Of Ads-Part 1
  • Other Types Of Ads-Part 2
  • Ad Campaign Manager-Part 1
  • Ad Campaign Manager-Part 2
  • Outside URLs
  • Building Ad Text
  • News Feed Format And Creating Your Audience
  • Campaign Pricing And Schedule
  • Ad Campaign Tracker
  • Facebook Insights-Overview Intro
  • Analyzing Page Posts
  • Engaged Users
  • Talking About This
  • Virality
  • Likes
  • Reach
  • Reach And Frequency
  • Page Visits
  • Talking About This
  • Conclusion
Our Learning System Includes
Instructor Led Lectures
All of our IT Courses recreate a real time class experience with a highly qualified and experienced instructor delivering the course’s theories and concepts on screen. All of our lectures are pre-recorded and available to the user 24/7. They can easily be paused, repeated, rewound and fast-forwarded.
Visual Presentations
We understand that all students are different when it comes to learning, therefore different types of delivery mediums are needed in order to achieve success for students. Taking that into account, we deliver our content in a variety of different ways to ensure that students stay engaged and productive throughout their courses.
Mobile Optimisation & Progress Tracking
Our courses are optimised for all mobile devices allowing users to learn on the go whenever they have spare time and wish to do so. Users can access their courses from anywhere and their progress is completely tracked and recorded delivering peace of mind to each and every user.
Practice Quizzes and Exams
Our custom practice exams prepare students for their exams differently and more effectively than the traditional exam preps on the market. Students will have practice quizzes after each module to ensure that they are confident on the topic they are learning.
World Class Learning Management System
We provide the next generation Learning Management System (LMS) to all of our students. This is an experience that combines the feature set of traditional LMS with advanced functionality designed to make learning management easy and online learning engaging from the student’s perspective.
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