London College Of Online Learning

HOME >> IT CERTIFICATIONS >> SOCIAL MEDIA & MARKETING >> Social Media

£39.00

Duration: 9 Hours 13 Minutes

139 Course Videos

Social Media

Social Media is the new word of mouth and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites. This Course Bundle includes 10 hours of training covering Facebook, Twitter, Linkedin, Reddit, Pinterest, and many others.

What will you learn?

Our social media course includes 10 hours of training and 139 videos. Throughout the course, students will learn how to set up Google accounts, how to use Twitter, using Facebook for a business, and more information on why learning Facebook for a business is so important.

Course Videos

This course contains the following modules and videos. Click the down arrow to view video details.

Module 1: Introduction

Social Media Introduction
Creating A Google Account
Setting Up Your Twitter Account
Getting Your Twitter House In Order
Why Facebook For Your Business
Using Facebook As A Business
Setting Up Your Business Page
Setting Your Cover Photo
Tying It All Together
Tip-Adding Admins In Facebook

Module 2: Adjusting Your Facebook Settings

Adjusting Your Settings-Part1
Adjusting Your Settings-Part2
Adjusting Your Settings-Part3
Updating Your Page Info-Part1
Updating Your Page Info-Part2
Tips For Getting 25 Likes
Using Facebook As Your Business Page

Module 3: Posting on Facebook

What Kind Of Person Would Your Business Be
How To Post To Facebook
What To Post
Sharing Posts
Sharing Links
Pinning And Highlighting With Posts
Tips For GeneratingTraffic
Getting Notifications And Staying In Clients News Feed
Comment Moderation
The Activity Log-Where Do Hidden Posts Go
Scheduling Posts

Module 4: Facebook Advertising

Intro To Facebook Advertising
Setup Advertising Account
Types Of Advertising On Facebook
Ad Testing
Choosing Our Audience-Location
Choosing Our Audience-Age And Gender
Choosing Our Audience-Precise Interests
Choosing Our Audience-Broad Categories
Choosing Our Audience-Connections
Choosing Our Audience-Advanced Targeting Options
Choosing Our Audience-Campaign And Budget
Other Types Of Ads-Part1
Other Types Of Ads-Part2
Ad Campaign Manager-Part1
Ad Campaign Manager-Part2
Outside URLs
Building Ad Text
News Feed Format And Creating Your Audience
Campaign Pricing And Schedule
Ad Campaign Tracker

Module 5: Facebook Insights

Facebook Insights-Overview Intro
Analyzing Page Posts
Engaged Users
Talking About This
Virality
Likes
Reach
Reach And Frequency
Page Visits
Talking About This
Conclusion

Module 6: Facebook Analytics

6.0 New Facebook Analytics Overview
New Facebook Analytics Overview
Page Likes
6.1 Page Likes
Post Reach
6.2 Post Reach
6.3 Page Visits
Page Visits
Posts
6.4 Posts
People
6.5 People

Module 7: Twitter

Limiting the Number Of Actions
Setting Your Twitter Preferences
Finish Setting Up Your Profile
Twitter Widgets
Who To Follow
Connect
Bringing Followers From Facebook
Intro To Hashtags
Examples Of Hashtags
Monitoring What’s Going On
Using Twitter For Social Listening
Social Media Tips
Hashtags Across Social Media

Module 8: Pinterest

Overview Of Pinterest
How Does Pinterest Relate To Your Business
Industry-Specific Sites
The Uses of Pinterest
Conclusion Of Pinterest

Module 9: Reddit

Introduction To Reddit
The Rules Of Reddit

Module 10: Tumblr

Tumblr Introduction
Setting Up A Tumblr
Dashboard
Posting To Tumblr
Testing Your Post
URL Post
Chat Post
Audio On Tumblr
Video On Tumblr
Tumblr Conclusion

Module 11: LinkedIn

Introduction To LinkedIn
Overview Of The Interface And Settings
Open Link Settings
LinkedIn Groups
Adding And Removing Applications
Basic Account Settings
Updating Your Public Profile
LinkedIn Connections Groups And Pages
LinkedIn Channels And Today
Advertising On LinkedIn

Module 12: Google+ and YouTube

Introduction To Google Plus
Overview Of The Interface
Setting Up A Google Plus Page
Linking Your Other Social Networks
Linking Your Website To Your Google Plus Page
Review Of Your Google Plus Dashboard
Notification Settings For Google Plus
Photo Settings In Google Plus
Google Plus And YouTube
YouTube Advanced Settings
Interface For Uploaded Video
Sharing Videos Across Your Social Network
Updating Your About Section
Quick Recap Of Everything Covered So Far

Module 13: Best Practices

Determine Your Goals
Create Your Persona Or Voice
Decide On Your Platforms
Establishing A Social Media Manager
Coordinate With Customer Service
Create A Predetermined Crisis Management Plan
Stick To The Script
Building Relationships With The Media
Find Your Evangelist
Stay Informed-Part1
Stay Informed-Part2

Module 14: Additional Tools

Bitly
Woobox-Part1
Woobox-Part2
Hoot Suite-Part1
Hoot Suite-Part2
Storify
Social Media Rules And Tips
Tweet deck-Boolean Search
Social Media Conclusion

Our Learning System Includes

Instructor Led Lectures

All of our IT Courses recreate a real time class experience with a highly qualified and experienced instructor delivering the course’s theories and concepts on screen. All of our lectures are pre-recorded and available to the user 24/7. They can easily be paused, repeated, rewound and fast-forwarded.

Visual Presentations

We understand that all students are different when it comes to learning, therefore different types of delivery mediums are needed in order to achieve success for students. Taking that into account, we deliver our content in a variety of different ways to ensure that students stay engaged and productive throughout their courses.

Mobile Optimisation & Progress Tracking

Our courses are optimised for all mobile devices allowing users to learn on the go whenever they have spare time and wish to do so. Users can access their courses from anywhere and their progress is completely tracked and recorded delivering peace of mind to each and every user.

Practice Quizzes and Exams

Our custom practice exams prepare students for their exams differently and more effectively than the traditional exam preps on the market. Students will have practice quizzes after each module to ensure that they are confident on the topic they are learning.

World Class Learning Management System

We provide the next generation Learning Management System (LMS) to all of our students. This is an experience that combines the feature set of traditional LMS with advanced functionality designed to make learning management easy and online learning engaging from the student’s perspective.