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Social Media for Business

The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three-quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers’ time in that direction. So far as your social media audience is concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.

The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels.

This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third-party specialists.


  • Accredited by CPD
  • Developed by industry experts
  • User-friendly & easy to understand
  • Interactive training with no time limit
  • Multiple-choice questions at end of each module
  • Full audio voiceover
  • Approximate duration: 2 hours
  • Downloadable certificate upon successful completion

Course Module Number Module Name Pass % Required
Social Media for Business 1 Introduction 70
Social Media for Business 2 What is Social Media? 70
Social Media for Business 3 Introduction to POST Methodology 70
Social Media for Business 4 Websites and Microsites 70
Social Media for Business 5 Facebook 70
Social Media for Business 6 LinkedIn 70
Social Media for Business 7 Twitter 70
Social Media for Business 8 Blogging 70
Social Media for Business 9 Video 70
Social Media for Business 10 Bringing it all Together 70
Social Media for Business 11 Is Social Media Worth It? 70

Recommended System Requirements

  • Browser: Up to date web browser
  • Video: Up to date video drivers
  • Memory: 1GB+ RAM
  • Download Speed: Broadband (3MB+)

Duration: 100 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).


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Instructor Led Lectures
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Visual Presentations
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Mobile Optimisation & Progress Tracking
Our courses are optimised for all mobile devices allowing users to learn on the go whenever they have spare time and wish to do so. Users can access their courses from anywhere and their progress is completely tracked and recorded delivering peace of mind to each and every user.
Practice Quizzes and Exams
Our custom practice exams prepare students for their exams differently and more effectively than the traditional exam preps on the market. Students will have practice quizzes after each module to ensure that they are confident on the topic they are learning.
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We provide the next generation Learning Management System (LMS) to all of our students. This is an experience that combines the feature set of traditional LMS with advanced functionality designed to make learning management easy and online learning engaging from the student’s perspective.
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